WrenchCallsMonthly report · last 30 days
Rivera Plumbing
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Return on ad spend
from jobs marked won
$8.40 back per $1 spent
You've netted $16,650 above your ad cost over the last 30 days.
Strong month. 41 calls came in at $55 each, and 14 turned into booked work — a cost per job of $161 against an average ticket well above it. Emergency calls carried the month, so the AI shifted more budget to nights and weekends where those searches spike and competitors go quiet. Next month it'll keep trimming the daytime terms that browse but don't book.
Qualified calls
40
disputed leads removed
Cost per lead
$55
ad spend ÷ calls
Cost per job
$161
ad spend ÷ booked jobs
Revenue
$18,900
from logged jobs
Where the money came from
By service line, for the last 30 days. Job values are adjusted for Arizona (about 1.05× the national average); close rates are national plumbing benchmarks until real jobs are logged.
| Service | Calls | Close | Avg job | Jobs | Revenue | Return |
|---|---|---|---|---|---|---|
| Emergency | 16 | 40% | $1,800 | 6 | $10,800 | 12.3× |
| Water heater | 8 | 30% | $1,900 | 3 | $5,700 | 13.0× |
| Drain cleaning | 12 | 33% | $450 | 3 | $1,350 | 2.1× |
| Leak repair | 5 | 40% | $1,050 | 2 | $1,050 | 3.8× |
Return is per-service revenue against the ad budget that service consumed. How the estimates are built: national average job values per service, adjusted for your area using a published state cost-of-living index (U.S. average = 100); close rates are national plumbing benchmarks. Both switch to your real numbers as you log jobs.
You'll always know how it's going
A short pulse every week, this full report on the 1st. Reply to any of them with a question and we'll get back to you — no logging in, no dashboards to learn.